How to create a digital marketing plan from scratch

How to create a digital marketing plan from scratch

There’s no escaping it—every business needs a marketing plan. Perhaps you already use traditional marketing methods, but you’re keen to add digital marketing to your mix. The first thing you should do is map out a plan of action, and these are the steps you should...
How to master the art of copywriting for your business

How to master the art of copywriting for your business

Modern website design trends emphasise the need for high-quality images and video, but that doesn’t mean you can afford to neglect your copy. In fact, it’s never been more important for your copy to sparkle, if it’s intended to match the brilliance of your design. The...
Your guide to understanding keywords

Your guide to understanding keywords

There’s no point investing in a website if you don’t optimise it for search engines. Developing a deeper understanding of keywords will improve your SEO and enable you to create more effective Google Adword campaigns. Here are five things you should know about...
Are you monitoring the right social media metrics?

Are you monitoring the right social media metrics?

By now you will have realised that social media is not just a trend—it’s a legitimate marketing tool. And as with any other marketing, you need to track the results of your efforts. The problem is these platforms give you so much information, it’s overwhelming. Even...