Google Adwords vs Facebook Ads: How do you choose?

Google Adwords vs Facebook Ads: How do you choose?

The truth is you don’t have to choose between Google Adwords and Facebook Ads – you can use both! Understanding their advantages will help you learn how to incorporate them into your digital marketing strategy. The pros of Google Adwords If you need proof that Google...
How your business can benefit from social media

How your business can benefit from social media

Even though customers expect your business to have a presence on social media, many CEO’s and small business owners remain sceptical that it provides any real value to the company. If you count yourself in that number, you may be surprised that there are very real...
Keyword tips to boost your ROI

Keyword tips to boost your ROI

When it comes to digital marketing, running a Pay-Per-Click campaign is one of the best ways to drive more traffic to your website, increase leads or make more sales. You only pay when someone clicks on your ad, which makes this form of advertising affordable—but only...
A guide to optimising images for SEO

A guide to optimising images for SEO

You can’t have a website without images. Photos of your products, team members or offices all add interest and support your copy. These images can also be an opportunity to optimise your site for SEO. If you manage the content on your website, learning to how to...