by Kelly McCullough | Sep 27, 2023 | News
In marketing and branding, every element plays a vital role in shaping the perception of a company or product. Among these elements, colour holds a unique and powerful position. The psychology of colour has a profound impact on how consumers perceive and connect with...
by Kelly McCullough | Sep 20, 2023 | News
The term “metaverse” has evolved from science fiction to a buzzword that dominates discussions across various industries. The metaverse represents a convergence of physical and virtual worlds, where individuals can interact, create, and explore within a...
by Kelly McCullough | Sep 13, 2023 | News
The notion of customers actively participating in brand storytelling is transforming marketing. This article delves into the compelling power of User-Generated Content and how it possesses the uncanny ability to transform everyday consumers into passionate brand...
by Kelly McCullough | Sep 6, 2023 | News
Social media is continually evolving, and what worked yesterday may not yield the same results tomorrow. To stay relevant and effective on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok, it’s essential to adopt adaptable strategies that...
by Kelly McCullough | Aug 30, 2023 | News
In modern marketing, videos captivate audiences and leave lasting impressions. Beyond its visual appeal, video content holds power to influence consumer behaviour. Successful video marketing campaigns aren’t just about creating eye-catching visuals;...
