Google Adwords vs Facebook Ads: How do you choose?

Google Adwords vs Facebook Ads: How do you choose?

The truth is you don’t have to choose between Google Adwords and Facebook Ads – you can use both! Understanding their advantages will help you learn how to incorporate them into your digital marketing strategy. The pros of Google Adwords If you need proof that Google...
What are the ingredients of a successful website?

What are the ingredients of a successful website?

Last year, the number of websites in the world reached 966 million! With so much competition out there it’s never been more important to make sure your website is the best it can be. Whether you already have a website for your business, or you’re planning to build one...
The link between SEO and Content Marketing

The link between SEO and Content Marketing

The link between SEO and Content Marketing When it comes to digital marketing, SEO and Content Marketing are often regarded as two separate tactics in the race to achieve the top spot on Google. Unfortunately, many inexperienced website owners don’t understand that...
Why is content marketing so powerful

Why is content marketing so powerful

Content marketing has been around for some time now. In fact, the phrase may be traced back to 1996 when it was used by John F. Oppedahl at a roundtable for journalists at the American Society for Newspaper Editors. It’s gained more attention in recent years thanks to...